47 Ways To Promote Your App

47 Ways To Promote Your App

Finding out the best ways to promote your app can be a challenging exercise. With so much different advice out there and millions of websites all claiming to have the best advice on how to promote your app but it still takes time to sift through all the information to extract the nuggets of gold….

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Optimising For Google Play Store

Optimising For Google Play Store

There is always a lot being said about how to optimise your app for the Apple iTunes App Store but there is a lot less talk about Google Play Store optimisation. Before we look at how to optimise for Google Play, it is important to understand the ranking factors that are used in the Play…

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Skyrocket Your Social Media App Promotion

Skyrocket Your Social Media App Promotion

You know you need to create a buzz for your app, but the question is HOW? Social media is an obvious promotional tool but leveraging it can be inefficient and time consuming…unless done properly. If you haven’t already done so, make sure that you register an account on all of the major social media sites….

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5 Mobile App Marketing Do’s for 2014

5 Mobile App Marketing Do’s for 2014

According to Matt Galligan, SimpleGeo, the future of mobile is the future of everything. And therein lies the profound statement of the power of mobile applications marketing. Here are the top 5 mobile app marketing do’s 2014. Real estate According to statistics from Morgan Stanley, mobile users will overtake desktop users in 2014. It is…

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Pre-Launch Marketing For Your App

Pre-Launch Marketing For Your App

If you haven’t yet released your app to the app store then there is still time to setup and run pre-launch marketing for your app (and it might even be worth delaying the release of your app for a few weeks) but it could be critical to your initial success. Because of the ranking factors…

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Promoting Your App

Promoting Your App

Getting your app noticed on the app store is one of the biggest challenges in a crowded app marketplace. Here are some of the ways you can promote your app: App Reviews There are many other places outside of the major app markets where your app can get reviewed that can drive additional downloads, sales…

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Attracting More Users For Your App

Attracting More Users For Your App

With over a million applications in the market across all platforms, app publishers are finding it increasingly challenging to cut through the noise and get their apps discovered and noticed. When it comes down to it, the name of the game is downloads and to put it simply, more downloads = more money. As downloads…

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Mobile App Analytics

Analytics are the key to effective monetisation and provide valuable information about the behaviors and metrics associated with the users of your app. How long do they use the app, how many times do they use it, what is the user flow, what are people tapping on etc. Analytics software can give you deep insight…

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In-App Purchases To Monetise Your App

In-App Purchasing allows a user to purchase something inside the app without leaving – the entire transaction being instantly processed by Apple. There are a number of ways you can integrate In-App Purchasing into your app: Consumables – A one time service that must be purchased every time the user downloads it. Non-Consumables – A…

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In-App Advertising Networks

Ads, when implemented correctly, offer a lucrative way to drive revenue. One of the critical elements to success is ensuring that your ads match the needs of your users – this will give you the highest return. Here are some of the more popular ad services out there: AdMob – This is Google’s network for mobile although it…

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Effective App Store Monetisation

Monetisation is far more than the money you make selling your app on the app store. To start with, I am going to share one of the simplest things you can do to make money from your app even if you don’t think it is possible. Every app should have a “more” screen. Basically, a…

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The Mobile MLM Experiment! What’s With That?

Multi Level Marketing (MLM), we’ve all heard of companies like Amway, ACN, Herbalife, Nu Skin and others. Personally, I have always had an in-built immunity against MLM. I can still remember the first Amway meeting I went to back in around 1994. My golden rule has always been to never participate in any program that…

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App Store Optimisation Tools

Recently, we talked about the basics of App Store Optimisation but if you are going to take your app store optimisation seriously and want to track your rankings and keyword performance across a variety of app stores and countries then you can consider using one of the great ASO tools that are out in the market. If you…

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Understanding App Store Optimisation (ASO)

Publishing your app in the app store is the chance to show the world what your app is about! Thousands of people have the opportunity to see your app each day and you need to show them why your app is worth downloading. How you optimise your app store download page, what screenshots you use,…

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Performing App Market Research

No matter what type of app you have, you need to research your competitors, your prospective users and attitudes towards your type of app in the marketplace in general. Good research can provide invaluable marketing information without costing you the earth. There are numerous online research facilities that are very popular one for conducting quick…

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Researching Your App Idea – Know Your Target Audience

Researching Your App Idea – Know Your Target Audience

If you have made it this far and come up with a good app idea then you have already accomplished what many consider to be the most important part of the process. Determining your target audience sounds like a pretty obvious step… However so many app owners spray bullets with their marketing and advertising money…

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App Market Research

The app store is great because it is one of the few markets in the world where you can so easily find valuable information about your potential competitors. They are just a search away. Looking at reviews, sales rankings and marketing materials of competing apps can give you great insight into the market. It is…

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Finding The Best Way To Promote Your App

Finding The Best Way To Promote Your App

One of the most common questions we get from app developers is about the best way to promote an app. While we have lots of ideas about how this is done, the truth is that there is no single best way to promote an app and if you are only depending on one strategy and…

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159% App Revenue Increase From Price Drops On The Apple App Store

Cutting the price of your app could increase revenue significantly according to a January 2013 publication by Distimo App Analytics. The report monitored 850 unique iPhone applications and 930 iPad applications throughout December, that had reached the Top 400 Overall on the iTunes app store. The average price change across these apps was between $1…

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Apple Locks Screenshots To Thwart Scammers

Apple recently announced a change to their rules regarding how app screenshots are managed within iTunes connect. Previously, once a developer had submitted app screenshots through the app review process they were subsequently changing them after their app had been approved and using different screenshots that show more popular apps. This practice was obviously popular…

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Marketing Your App For Long Term Success

Marketing your app is vital to your success on the app stores. With so much money being made by the top apps, either through sale on the app store or sale to a larger company with deeper pockets (see: Instagram / Facebook), there is little doubt that any good app idea can achieve the success…

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Mobile App Pricing Strategies For The App Stores

Mobile App Pricing Strategies For The App Stores

Mobile app pricing is one of the more critical elements of your app development project if you want to get noticed on the app stores it is important to get your app pricing strategy correct. Even if you have a great app, you won’t be able to maximise your profits if you don’t get the…

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