Let’s face it, the goal of most app creators is to make money from developing an app.
While a direct profit model coming from app sales or in-app purchases is certainly the most effective and obvious way, many bricks and mortar businesses are also developing mobile applications that deliver their monetisation through the return on investment generated from efficiency savings that the app has delivered within the business.
Even companies that develop apps for internal ROI reasons can still maximise the revenue potential of the applications by including prompts or triggers that motivate or remind employees to take cost saving actions.
For apps working on the direct-profit model one of the most critical elements of your development plan is ensuring that you are monetising your users in the most effective way possible.
There are a variety of different ways to monetise apps and without an effective strategy and proper implementation you are potentially missing profit-generating opportunities within your app.
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