Mobile App Pricing Strategies For The App Stores

Mobile App Store Pricing Strategies

Mobile app pricing is one of the more critical elements of your app development project if you want to get noticed on the app stores it is important to get your app pricing strategy correct.

Even if you have a great app, you won’t be able to maximise your profits if you don’t get the price right.

There is no standard pricing matrix for mobile apps (other than the limitations imposed by each of the different app stores) however even if there was, this would still be an ineffective way for working out pricing.

Pricing Strategies For Mobile Apps

Mobile App Pricing strategies for the app storeHere are a couple of things you should consider when deciding your mobile app pricing strategy:

Cost – It is possible to price your app based on the cost of design, development and marketing and then calculating your desired profit margin to come up with the cost however this will only work if your calculations are completely accurate.

Market Demand – If your app is in a popular market with competing products you can set your price based on existing market expectations however if your app is in a unique market you will need to understand the potential user demand and consider how much they will be willing to pay based on this information.

Value – Setting your price based on value means that you will set your price based on how valuable your app is to your potential customers.  Apps that can justify a time or cost saving for the customer are demonstrating their value so you need to think like the customer on this occasion to ensure you set the right price.

Free Apps

Paid apps are not the only way to make money in the app store.  There are many free apps that generate revenue through advertising or promoting a third party paid service.

A free app is certainly one way to get your app noticed and may attract more downloads and you can always add additional features for a price from within the app using in-app purchases.

Take your mobile app pricing strategy seriously, this is one of the most important parts of the app development process and you want to get it right from the start.


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