One of the most common questions we get from app developers is about the best way to promote an app. While we have lots of ideas about how this is done, the truth is that there is no single best way to promote an app and if you are only depending on one strategy and hoping that you will rise to the top of the app store rankings then you are likely to end up disappointed.
Promoting an app is no different to marketing your business – a variety of strategies all working together is what is required to really make it happen.
The good news is that these strategies aren’t necessarily expensive or complex, the key is to implement a consistent campaign and ensure that your app is regularly appearing in front of your target audience.
Considering that, here are a few of the ways that you can start promoting your app today:
Facebook – Creating a Facebook page is an ideal (and low cost) way to make sure that all your fans know that your app is available and entice them to download it. If you have some money to invest in Facebook advertising there are some great targeting options available to ensure that your add appears in front of your ideal target customers.
QR Codes – If you are printing flyers, brochures, menus or display ads to promote your app then QR Codes are one of the simplest ways to make it easy for your target users to get access to your app. QR Codes can be scanned with camera phones and send people directly to the app store download page and if you don’t like the standard black and white QR Codes then you can even create colourful graphical QR Codes that integrate your logo or brand image.
Email Signatures – Think about how many emails you send out each day? One of the simplest ways to promote your app is to include a link in your email signature and share it with the people you connect with.
App Reviews – Get users to review your app and include these reviews on your website. It is one thing to tell your customers how good your app is but it is even better when they hear it from someone else. You can do this manually if needed but to take it to the next level you can even include regular prompts within your app to ask people to rate and review your app.
These are just a few of the virtually limitless possibilities for app promotion.
As with everything, getting traction takes time and we thoroughly recommend running a pre-launch campaign even before your app hits the market so that on launch day you already have a hungry audience ready to consume what you have to offer.
At App Consultants we offer a variety of app marketing strategies that can help you get traction in the market. Contact us today on 1300 789 676 if you would like to discuss how we can help you market your app and start achieving the results you expected.
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