Mobile Payments Beaten For Gold At Olympics

While the competition for Gold at the London Olympics focused on the athletes there was another race going on behind the scenes as Visa made a massive push for the adoption of mobile payments as a safe and convenient payment option throughout the games. Host Merchant Services Justin Hemmel took an interesting look at the…

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App.net Fully Funded By Kickstarter

We have seen many more stories in the press of fabulous ideas that reached their funding goals than I have about projects that were delivered on-budget and then proceeded to take the market by storm. However, earlier this week, the latest Kickstarter success story, “App.net” reached full funding at $500,000. Entrepreneur, Dalton Caldwell managed to…

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Outsourcing App Development 10 Tips To Get Started

Outsourcing App Development 10 Tips To Get Started

Outsourcing app development can be appealing to people who don’t know how to develop and build apps, by providing the opportunity to find good app developer who will work for competitive rates and who delivers you a professional quality app. When it comes to outsourcing app development from Australia I have always worked to the following mantra:…

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Using Healthcare App Guidelines For App Evaluation

As app advisers we are fortunate enough to be involved in a number of healthcare apps that are currently under development and it has provided us with a unique opportunity to see healthcare mobilisation up close. We were interested therefore to see this recent article posted on cmio.net discussing guidelines for evaluating app performance within…

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Microsoft / Nokia Mobile Market Share Q2 2012

This interesting chart provides a clear indication that Microsoft are going to have a tough battle on their hands to develop a reasonable share of the smartphone market. The most recent mobile market share data from the Nielsen Wire, shows just how badly the Microsoft / Nokia partnership is working out for Nokia (hint: badly!)…

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Good App Icon Design Is Critical

One of the first ways that you have to make your application stand out on the app store is to have an attractive app icon. Your app icon makes a critical first impression and it is from that point that you need to appeal to users with your app name and app store description once…

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Amazing Alex Solves App Store Ranking Algorithm

Amazing Alex had a rapid rise to the top of the iTunes Paid App Store rankings knocking off the likes of Temple Run, Tiny Wings, the recently popular Where’s My Perry and Rovio’s own Angry Birds Space. While it wouldn’t take the boundless imagination of a whiz kid to realise that Rovio have the knowledge…

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Australia In Love With Android

It appears that the Australian love affair with Apple’s iPhone is finally giving way to Android as phones with similar or enhanced capabilities hit the market at a lower price. Research released on July 10th by Analytics company Kantar Worldpanel and reported on ausdroid.net, shows that Android has captured at least half of the smartphone…

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Apple NFC Patent Approved For iTravel Check-In System

A recently approved Apple patent for their iTravel system may go further to signal their intentions to include a near field communication chip (NFC) into the iPhone 5. Checking in and passing through airport security could soon become easier with the Apple iTravel app. The patent is for the provision of a transport ticketing and…

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First Trojan Found In Apple App Store

It appears that the once pure Apple App Store has finally fallen victim to the hackers with news that a Trojan app called “Find and Call” was found sending phone book details to a remote server and spamming user contacts. Obviously it was less surprising to find the app on Google Play for Android with…

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App Retention Rates Increase, iPhone Leads The Way

In a further example of the maturing consumption habits of app users, app analytics company, Localytics reported that app retention is increasing across the mobile app market. These statistics show a clear shift from the initial focus on download numbers to a more mature approach that considers both customer acquisition and retention. Localytics research published…

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Google Launches Into Mobile App Analytics

In what would appear an obvious extension of their current analytics products, Google have announced the beta launch of their mobile app analytics service and opened it up to a variety of mobile devices (including Apple) with their analytics SDK (software development kit). The launch email from Google offered the following summary: “Mobile App Analytics…

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Will The iPhone 5 Support NFC Mobile Payments?

This isn’t the first time that the question of NFC (Near Field Communications) capabilities in the iPhone has been raised however they may now be gathering some genuine momentum. A recent article in Forbes suggests that the next generation phones from Apple will be equipped with NFC capabilities. With certain Android devices already circulating with…

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Taking An App From Design To Development

Once you have completed a project brief for your app, outlining all of the important details that the developer will need to know, you should be in a position to start speaking to companies and finding out what it will cost to develop an app like you have in mind. You have a number of…

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App Development Myths Exposed

There are a number of app development myths about success and failure despite the ongoing growth of the app economy, fuelled by the success and exposure of top selling pioneer games like Angry Birds, Fruit Ninja and more recently Candy Crush, has inspired many new developers to join the app craze. Mobile apps provide an…

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Marketing Your App For Long Term Success

Marketing your app is vital to your success on the app stores. With so much money being made by the top apps, either through sale on the app store or sale to a larger company with deeper pockets (see: Instagram / Facebook), there is little doubt that any good app idea can achieve the success…

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Creating Mobile Apps For Your Business

Creating Mobile Apps For Your Business

Creating mobile apps for your business offer an effective promotion and sales tool for just about any business. The adoption of mobile devices is occurring at a rate faster than any technology before it and already a third of visitors to traditional websites are coming from mobile devices and those sites that don’t have a mobile…

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Mobile App Pricing Strategies For The App Stores

Mobile App Pricing Strategies For The App Stores

Mobile app pricing is one of the more critical elements of your app development project if you want to get noticed on the app stores it is important to get your app pricing strategy correct. Even if you have a great app, you won’t be able to maximise your profits if you don’t get the…

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Designing An App Specification

Designing An App Specification

Developing an app specification is one of the more important aspects you need to understand if you want to launch your idea into the mobile world.  While you don’t need to be a programmer to develop a mobile app, you do need to provide your outsourced app developer with information about how you want your…

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I’ve Got A Great App Idea…Now What?

I’ve Got A Great App Idea…Now What?

Having a great app idea is the starting point for the App Entrepreneur…if you have made it this far and come up with a good app idea then you have already accomplished what many consider to be the most important part of the process. Now you need to find the rest of your team that…

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