Performing App Market Research

No matter what type of app you have, you need to research your competitors, your prospective users and attitudes towards your type of app in the marketplace in general. Good research can provide invaluable marketing information without costing you the earth. There are numerous online research facilities that are very popular one for conducting quick…

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Researching Your App Idea – Know Your Target Audience

Researching Your App Idea – Know Your Target Audience

If you have made it this far and come up with a good app idea then you have already accomplished what many consider to be the most important part of the process. Determining your target audience sounds like a pretty obvious step… However so many app owners spray bullets with their marketing and advertising money…

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App Market Research

The app store is great because it is one of the few markets in the world where you can so easily find valuable information about your potential competitors. They are just a search away. Looking at reviews, sales rankings and marketing materials of competing apps can give you great insight into the market. It is…

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Let’s Talk About Apps! Social Media Hangout

We’re having a Social Media Hangout Day here at App Consultants to talk about apps with everyone. We will be posting lots of great tips and advice and we’re happy to chat about apps all day long. Is there a question about app development or outsourcing that has been holding you back from getting started…

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Finding The Best Way To Promote Your App

Finding The Best Way To Promote Your App

One of the most common questions we get from app developers is about the best way to promote an app. While we have lots of ideas about how this is done, the truth is that there is no single best way to promote an app and if you are only depending on one strategy and…

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Apple WWDC 2013 Keynote Recap

At the Apple Worldwide Developers Conference (WWDC) on Monday, we saw an interesting preview of their product pipeline led by new versions of the Mac Operating System (OS X Mavericks) and their Mobile Operating System (iOS) moving forward to iOS 7. Without question, with no new mobile hardware being released in the form of new…

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Weblance – Your Mobile App Freelance Marketplace

Weblance is the next evolution of the online freelance marketplace model for mobile app development. Weblance has tackled the issues of quality head on and implemented a best practice methodology that provides greater transparency, better communication and superior project management resulting in a more successful project and greater satisfaction. The team at Weblance are focused…

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159% App Revenue Increase From Price Drops On The Apple App Store

Cutting the price of your app could increase revenue significantly according to a January 2013 publication by Distimo App Analytics. The report monitored 850 unique iPhone applications and 930 iPad applications throughout December, that had reached the Top 400 Overall on the iTunes app store. The average price change across these apps was between $1…

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Does Your Business Need A Mobile App?

Mobile apps present a unique opportunity to engage with your customers while they are on the move but it is important to decide whether or not you actually need a mobile app for your business and understand exactly how you are going to measure your return on investment. There are already many stories of businesses…

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Developing Brand Apps To Promote Your Business

While it may not yet be evident to everyone, it is clear to those of us working in the mobile app industry that the mobile app is fast becoming the new website. The modern website has evolved from the “brochure-ware” sites that we saw in the early 1990’s containing nothing but static information to the…

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The Effects of BYOD In The Workplace

Does BYOD present a genuine competitive advantage in the marketplace? Only time will truly tell, however there are already numerous reports of companies experiencing productivity increases and improvements to employee morale on the back of implementing a BYOD policy. The demand for BYOD in the workplace will only continue to grow and the recent holiday…

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NFC vs QR Codes – The Battle For Consumer Engagement

Mobile payments are predicted to continue reaching record levels, year-on-year for the foreseeable future and the most successful brands will be those that are able to best engage with users on their mobile devices to drive sales. Until NFC enabled smartphones reached a critical mass, QR codes (or other 2D bar codes) were the most…

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How BaaS Can Simplify Enterprise App Development

Backend-as-a-service (BaaS) companies can help enterprises to eliminate much of the complexity surrounding app development. While it is important for an enterprise to carefully weigh the options before deciding whether a BaaS solution is right for them however with the Bring Your Own Device (BYOD) movement continuing to pick up seam, BaaS appears to provide…

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Samsung Mobile BYOD Index 2013

The Samsung Mobile BYOD Index is based on a survey of IT decision makers and employees from a range of mid-size and larger companies. The survey was conducted on behalf of Samsung by IDG in November 2012 and this report provides a fresh look at the drivers behind the Bring Your Own Device (BYOD) trend…

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Looking Beyond The BYOD Phenomenon

The Bring Your Own Device (BYOD) revolution that is driving change within Enterprise IT departments is merely the tip of the iceberg of a greater trend in the consumerisation of IT that is happening today. As the Bring Your Own (BYO) revolution continues to expand, IT departments will shift their focus from simply managing back-end…

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Understanding Enterprise App Stores

With the increased use of mobile devices in the workplace on the back of the Bring Your Own Device (BYOD) revolution businesses are now faced with the challenge of regulating the use of mobile apps and are finding that an Enterprise App Store can provide users with a consumer-oriented feel while ensuring secure app deployment…

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Apple Locks Screenshots To Thwart Scammers

Apple recently announced a change to their rules regarding how app screenshots are managed within iTunes connect. Previously, once a developer had submitted app screenshots through the app review process they were subsequently changing them after their app had been approved and using different screenshots that show more popular apps. This practice was obviously popular…

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Virtualisation And BYOD Data Security

BYOD forces IT to manage the fine balance between protecting company data and infringing on user privacy. One of the holy grails of mobility is the ability to cleanly separate business data from personal data and there are many technologies vying to lead the way. A popular approach to data security is to confine data…

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How iPads In Business Can Improve Customer Service

The consumerisation of IT has led to changing perceptions as to whether tablet technology is a round peg trying to fit into a square hole i.e. are these merely personal toys trying to do a business job or are tablets, like the Apple iPad, a legitimate business tool. When it comes to customer service, there…

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The Risks And Rewards of BYOD

It doesn’t matter whether you are an IT administrator or end user, Bring Your Own Device (BYOD) potentially presents its own set of challenges. New technology brings more ways to access data and new types of devices that have all created a shift toward BYOD in what Apple CEO Tim Cook once described as the…

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How Mobile Is Changing Enterprise IT

Business Insider Mobile Insights recently took a look at the ways mobile is changing Enterprise IT and there were some valuable insights that I wanted to share with you. The recent Gartner Symposium / ITxpo made some interesting predictions regarding the future of mobile: In 2016, more than 1.6 billion smart mobile devices will be…

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Apple And Its Competitors Continue To Evolve

The past few months have certainly delivered a raft of new products out of Apple HQ including iOS6, the iPhone 5, Mini iPad and a revision to the iPad 3 which features a faster processor and matching phone connector. It is inevitable that you have heard about the Apple Maps catastrophe that has many asking…

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iPad Mini – What Does It Mean For Developers

The rumor sites just won’t stop chatting over the iPad Mini, which we expect out later this month but still as we write this we have nothing confirmed by Apple. All the Apple diehard customers are generally excited to have more options and more Apple devices to play with and consume. But where does this…

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Apple Maps Failures Dull iPhone 5 Release

With the inclusion of Apple Maps on the iPhone 5 people are now beginning to question how much impact Steve Jobs really had on that area of the business. Now that the Apple iPhone 5 has hit the hands of the users the feedback on the change from Google Maps to Apple Maps with iOS6…

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iPad Mini Release Date And Feature Leaks

The Apple iPad Mini is expected to be announced to the market in October and likely to be available for purchase soon after with a rumoured 7.85-inch tablet with an aluminium back casing similar to the current iPad. Additional features touted in the iPad Mini include a rear facing camera and the new Apple Lightning…

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Apple iPhone 5 Launch

The dust has now settled after the launch of the iPhone 5 and analysts have had amble time to analyse the feature changes from the iPhone 4S. Apple has been inundated with interest for the new iPhone 5 with 2million orders being placed in the first 24 hours and showing that despite being knocked off…

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Amazon In-App Purchases Now Allow Physical Goods

The Amazon announcement that they will be allowing developers to sell physical goods inside of their apps with one click is a clearly “firing one across the bow” of the good ship Apple by creating a point of differentiation on an issue that has frustrated Apple developers. Late in 2011, Apple released a change to…

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