27 Facts on the Future of Business in a Digital Marketplace

Some insights on the changes taking place in the digital marketplace today.

Discover how technology and innovation brought on by the digital, social and mobile web are disrupting existing business models.

1. Millennials are 3 times as likely to follow brands over a family member on social networks. Source: Future of Business 2013

2. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life. Source: Co.Exist

3. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Source: Cisco 2013

4. Typical mobile users check their phone 150 times per day. Source: Mary Meeker’s Internet Trends, 2013

5. Only 7% of Gen Y works for a Fortune 500 company as start-ups dominate the workforce for this demographic. Source: Future of Business 2013

6. 90% of all internet traffic in 2017 will be video. Source: Cisco

7. The amount of data stored is doubling every 18 months. Source: IDC, Aberdeen

8. Newspapers have lost $40 Billion in advertising revenue since 2000. Source: Newspaper Association of America

9. The number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Source: Mary Meeker’s Internet Trends, 2013

10. Content on the internet tripled between 2010 and 2013. Source: GoGlobe & Qmee

11. Social media sharing has doubled between 2011 and 2013, with Snapchat taking a large share after only 1 year. Source: KPCB

12. In 2010, Hans Vestberg, CEO of Ericsson, predicted that by 2020, 50 billion devices would be connected to the internet. Source: GIGAom, 2013

13. 80% of the top Global Internet sites are US-based while devices 81% of the Global Internet population is non-US. Source: Mary Meeker’s Internet Trends, 2013

14. Mobile traffic as a percent of internet traffic is growing 1.5x per year (now still only 15%). Source: Mary Meeker’s Internet Trends, 2013

15. Tablet growth is more rapid than smartphones. (3x iPhone growth) Source: Mary Meeker’s Internet Trends, 2013

16. The next wave of computing is “wearables” (or “drivables”, “flyables”, “scannables”). Source: Mary Meeker’s Internet Trends, 2013

17. 80% of data used on mobile devices is received via WiFi connections to fixed networks. Source: OECD Communications Outlook, 2013

18. GPS provider TomTom adds five billion measurement points every day. Source: OECD “Exploring Data Driven Innovation”, 2013

19. By 2017, there will be close to $11 Billion in revenue from 35-million homes using home automation platforms across the globe. Source: GIGAom, 2013

20. Companies are much less likely to do e-sales than epurchases. The percentage of businesses making sales online is lower than 20% in most countries. Source: OECD “Electronic and Mobile Commerce”, 2013

21. Millennials watch TV with 2 or more electrical devices. Source: Future of Business, 2013

22. YouTube uploads are growing exponentially from 40 hours per 60 seconds in 2011, to 100 hours in 2013. Source: Google

23. 66% of Millennials will look up a store if they see a friend check-in. Source: Future of Business, 2013

24. Millennials believe that other consumers care more about their shopping experiences than companies do – that’s why they share their opinions online. Source: OECD “Electronic and Mobile Commerce”, 2013

25. 70% of buying experiences are based on how the customer feels he or she is being treated. Source: McKinsey

26. Peer recommendations drive sales. 70% of consumers said they were influenced by a friend or family member’s online recommendation, beating out in-person recommendation (61%), online articles (59%), ads (49%), or someone they follow online but don’t know (32%). Source: Future of Business, 2013

27. 42% of global marketers say acquiring new customers is one of the top three marketing challenges facing their organisation. Source: IBM

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