How Mobile App Engagement Can Grow Your Small Business

How Mobile App Engagement Can Grow Your Small Business

What is mobile app engagement and how can it help your to grow your small business. Mobile apps don’t just have to be for the big brands. Provided you develop a mobile app that provides a tangible benefit to your customers then it may be worth considering. Mobile apps aren’t a passing trend and many…

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How Augmented Reality Apps For Business Work

How Augmented Reality Apps For Business Work

With augmented reality apps for business, it is easy to deliver a great digital experience on top of interactive magazines, ads, packaging, business cards and other everyday items. Augmented reality (or AR as it is also know in the industry) is no longer a futuristic dream, it’s here now and delivering cutting-edge technology that allows…

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How are mobile apps revolutionizing small businesses?

How are mobile apps revolutionizing small businesses?

It has become imperative for businesses to have a mobile-compatible version of their business website. With growing usage of smartphones among potential customers, the app market stands as a lucrative market, which businesses are eyeing. A ConstantContact survey showed that mobile devices were used for business by more than 66% of small businesses. Today, small…

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Does Your Business Need A Mobile App?

Mobile apps present a unique opportunity to engage with your customers while they are on the move but it is important to decide whether or not you actually need a mobile app for your business and understand exactly how you are going to measure your return on investment. There are already many stories of businesses…

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Developing Brand Apps To Promote Your Business

While it may not yet be evident to everyone, it is clear to those of us working in the mobile app industry that the mobile app is fast becoming the new website. The modern website has evolved from the “brochure-ware” sites that we saw in the early 1990’s containing nothing but static information to the…

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NFC vs QR Codes – The Battle For Consumer Engagement

Mobile payments are predicted to continue reaching record levels, year-on-year for the foreseeable future and the most successful brands will be those that are able to best engage with users on their mobile devices to drive sales. Until NFC enabled smartphones reached a critical mass, QR codes (or other 2D bar codes) were the most…

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How iPads In Business Can Improve Customer Service

The consumerisation of IT has led to changing perceptions as to whether tablet technology is a round peg trying to fit into a square hole i.e. are these merely personal toys trying to do a business job or are tablets, like the Apple iPad, a legitimate business tool. When it comes to customer service, there…

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How Mobile Is Changing Enterprise IT

Business Insider Mobile Insights recently took a look at the ways mobile is changing Enterprise IT and there were some valuable insights that I wanted to share with you. The recent Gartner Symposium / ITxpo made some interesting predictions regarding the future of mobile: In 2016, more than 1.6 billion smart mobile devices will be…

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Using Healthcare App Guidelines For App Evaluation

As app advisers we are fortunate enough to be involved in a number of healthcare apps that are currently under development and it has provided us with a unique opportunity to see healthcare mobilisation up close. We were interested therefore to see this recent article posted on cmio.net discussing guidelines for evaluating app performance within…

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Creating Mobile Apps For Your Business

Creating Mobile Apps For Your Business

Creating mobile apps for your business offer an effective promotion and sales tool for just about any business. The adoption of mobile devices is occurring at a rate faster than any technology before it and already a third of visitors to traditional websites are coming from mobile devices and those sites that don’t have a mobile…

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