Finding out the best ways to promote your app can be a challenging exercise.
With so much different advice out there and millions of websites all claiming to have the best advice on how to promote your app but it still takes time to sift through all the information to extract the nuggets of gold.
To keep it simple for you and give you a big-picture view on all the different ways to promote your mobile app we’ve extracted all the best app marketing strategies and tactics to compile this list that allows you to select from a variety of ways to promote your app based on your needs (and app marketing budget).
47 Ways To Promote Your App
- Collaborate with other developers to cross-promote your apps. Tapps is a community of developers that promotes apps for free, by exchanging ads between the apps of the community.
- Have a captivating, yet descriptive app name that helps your app stand out.
- Create an attractive app icon that will stick out on the app store.
- Research your market to find the best keywords for your app (ASO).
- Write an app store description that attracts users to install your app.
- Create screenshots that point out key features in your app.
- Encourage users to review your app using in-app messages, as reviews and ratings attract new users for your app.
- Free apps attract more users. Consider a free app with in-app monetisation.
- Test different prices for your paid app to find the sweet spot in the market.
- Give away promo codes for your paid app so users can try it and tell their friends.
- Submit your app to multiple app directories like Appolocious.
- Create a Facebook Page to promote your app.
- Create a Twitter Profile to promote your app.
- Create YouTube videos demonstrating how your app works.
- Create marketing and promotional videos on YouTube.
- Submit your app to app review sites (include paid app review sites if you have the marketing budget).
- Write a Press Release and use a press release distribution service to get the word out.
- Send a copy of your press release to your local newspaper or television stations.
- Arrange for someone popular to endorse your app.
- Be active in forums within your market, direct people to your app to solve their problem.
- Advertise on Social Media.
- Use in-app mobile ad networks to promote your app (often it might even be the same one you use to show ads within your app).
- Get your app featured on app-of-the-day sites.
- Get your app featured on paid-apps-gone-free sites if you change your app from paid to free.
- Offer to write guest posts on blogs talking about your experience developing a mobile app.
- Distribute flyers, postcards, stickers or other promotional material at related events or just around your local area.
- User Fiverr to find people to distribute flyers in other cities, states or countries.
- Use Fiverr to find creative ways to promote your app.
- Offer to demo your app at trade shows or related events.
- Allow users to share information within your app on Facebook, Twitter, Pinterest or other social media sites.
- Promote your app in your email signature and include it on every email you send.
- Ask your friends to share your app on Facebook and Twitter.
- Ask your friends to install the app and leave you a good app store review and rating.
- Advertise on Facebook by targeting similar apps that users liked on Facebook.
- Cross-promote your own app within other apps you have created to leverage the installed user base.
- Join Indie developer groups online as they often help to cross-promote each others apps.
- Reach out to app reviewers or tech writers to pitch them your app.
- Research your app category to work out the best day to launch your app.
- Throw a launch party to celebrate the release of your app and attract attention.
- Run a pre-launch marketing campaign to tell users about your app well before the launch date.
- Submit your app to various app stores (many Android apps can be uploaded to Amazon without any changes).
- Paid search marketing (like Google Adwords) and target keywords that are relevant to your app.
- Promote your app on your business card.
- Use QR Codes on your marketing material so people can easily scan the code with their phone and go straight to the app store download page.
- Advertising on relevant twitter profile using services like sponsored tweets
- Use mobile app analytics to track user engagement within your app.
- Create marketing merchandise to promote your app like t-shirts and hats.
Promoting your app to get more downloads on the app store isn’t going to be an easy task but I hope that you found a few new ways to promote your app.
This isn’t by any means a complete list and there are always going to be new app marketing strategies pop up, but this should certainly help you to get started.
If you don’t have the time to market your app yourself there are a variety of outsourcing sites you can use to obtain low-cost resources or if your marketing budget allows you can use an app marketing company to increase user acquisition for your app.