I’ve Got A Great Idea For An App…Now What?
This is the starting point for the App Entrepreneur…if you have made it this far and come up with a good app idea then you have already accomplished what many consider to be the most important part of the process.
Now you need to find the rest of your team that will help you take this idea and turn it into a reality.
Unless you are a seasoned veteran in system design, programming and marketing then there is a very good chance that you are going to need a bit of help at some point down the road.
However the first thing you need to do is to proceed beyond the initial brainstorm and start to develop your idea, get it developed then launch and promote it on the app store.
Taking a very simple look at the process steps, they can probably be summarised as 3 key needs.
1. Develop the initial idea as thoroughly as possible and document all of your thoughts. Imagine the app in as much detail as possible and write it all down, this will become valuable as your idea starts to transform into the final design that the programmers will work to.
2. Engage a reputable and reliable app developer that can turn your detailed specification into an impressive app that is ready to be released and sold in the app store.
3. Prepare your app marketing plan including a pre-launch strategy that commences well before you go to market and a launch and ongoing marketing plan to give your app the leverage it needs to be found in the app store searches.
Taking your great concept through to a profitable launch and ongoing growth is a challenging exercise…don’t be misled on that point.
Unfortunately the simplicity of use that we encounter in mobile applications is actually the result of a thorough design, development and testing process that ensures an app meets the expectations of the intended users.