App Ideas…and what to do with them

App Ideas…and what to do with them

Many people decide to develop a mobile app after coming up with great app ideas to fill a gap in the market, identifying a way to use mobile apps in your business or deciding to develop a mobile app game for iOS or Android. Whatever the reason, coming up with an innovative app idea is…

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Bootstrapper Guide by Seth Godin

Bootstrapper Guide by Seth Godin

This great e-book from Seth Godin still contains loads of valuable information that has maintained relevance for every start-up entrepreneur. There’s a difference between data and information. The Net is filled with literally billions of web pages, all crammed with stuff—some useful, some not. You don’t need more data. You need information. News you can…

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Increase Productivity and Get More Done In Less Time

Increase Productivity and Get More Done In Less Time

We’re all looking to get the most productivity out of each day. Here are 113 tips and tricks to help you boost productivity and overcome procrastination including: Mindset Planning Organisation Getting a head start Peak productivity ideas Tactics, techniques and action steps Monitoring your time Defeating procrastination Click Here to Download FREE Special Report for…

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Copywriting Expert Answers Common Copywriting Questions

Copywriting Expert Answers Common Copywriting Questions

Copywriting will play a huge part in the success or failure of your app from your app store description through to your marketing material and even the name of your app. Download this Special Report to get answers to common copywriting questions that have been answered by a copywriting expert. Discover the answer to questions…

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47 Ways To Promote Your App

47 Ways To Promote Your App

Finding out the best ways to promote your app can be a challenging exercise. With so much different advice out there and millions of websites all claiming to have the best advice on how to promote your app but it still takes time to sift through all the information to extract the nuggets of gold….

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Mistakes to Avoid When Developing an App

Mistakes to Avoid When Developing an App

Here’s a list of mistakes that many people make when first getting started developing an app. 1. Keeping Your Idea Top Secret Don’t get swept up by the idea that your app will launch and instantly take the world by storm. While there are certain benefits of being first-to-market with a new idea, you need…

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How Mobile App Engagement Can Grow Your Small Business

How Mobile App Engagement Can Grow Your Small Business

What is mobile app engagement and how can it help your to grow your small business. Mobile apps don’t just have to be for the big brands. Provided you develop a mobile app that provides a tangible benefit to your customers then it may be worth considering. Mobile apps aren’t a passing trend and many…

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Q3 2014 Developer Economics Report From Vision Mobile

Q3 2014 Developer Economics Report From Vision Mobile

The 7th edition Developer Economics Report: State of the Developer Nation for Q3 2014 has been released by Vision Mobile and provides a unique insight into the mobile app development industry. With findings based on over 10,000 respondents from 137 countries, the Vision Mobile Developer Economics Report for Q3 is without question the leading industry…

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Smartphone Sales To Reach 1.2 Billion In 2014

Smartphone Sales To Reach 1.2 Billion In 2014

Smartphone sales in 2014, according to IDC, are expected to reach 1.2 billion. The technological revolution of smartphones has certainly arrived and been embraced, creating one of the world’s largest and most lucrative industries. In 2013 alone, 968 million smartphones were sold worldwide, accounting for 53.6 percent of all mobile phones sold. More people are…

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Optimising For Google Play Store

Optimising For Google Play Store

There is always a lot being said about how to optimise your app for the Apple iTunes App Store but there is a lot less talk about Google Play Store optimisation. Before we look at how to optimise for Google Play, it is important to understand the ranking factors that are used in the Play…

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Skyrocket Your Social Media App Promotion

Skyrocket Your Social Media App Promotion

You know you need to create a buzz for your app, but the question is HOW? Social media is an obvious promotional tool but leveraging it can be inefficient and time consuming…unless done properly. If you haven’t already done so, make sure that you register an account on all of the major social media sites….

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5 Mobile App Marketing Do’s for 2014

5 Mobile App Marketing Do’s for 2014

According to Matt Galligan, SimpleGeo, the future of mobile is the future of everything. And therein lies the profound statement of the power of mobile applications marketing. Here are the top 5 mobile app marketing do’s 2014. Real estate According to statistics from Morgan Stanley, mobile users will overtake desktop users in 2014. It is…

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Best Augmented Reality Apps

Best Augmented Reality Apps

31 best augmented reality app to demonstrate how mobile technology and augmented reality apps have taken this technology from the pages of science fiction comics and movies and delivered it to the masses. Today, almost everyone is aware of the term augmented reality and projects such as Google Glass, although not yet available in the…

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Augmented Reality In Education

Augmented Reality In Education

These 21 Augmented Reality app examples show the impact of augmented reailty in education being felt by both educators and students as they use this technology to create layers of digital information on top of the physical world that can be viewed through an Android or iOS device. Augmented reality companies building AR apps for…

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How Augmented Reality Apps For Business Work

How Augmented Reality Apps For Business Work

With augmented reality apps for business, it is easy to deliver a great digital experience on top of interactive magazines, ads, packaging, business cards and other everyday items. Augmented reality (or AR as it is also know in the industry) is no longer a futuristic dream, it’s here now and delivering cutting-edge technology that allows…

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Understanding Augmented Reality Apps

Understanding Augmented Reality Apps

The concept of augmented reality isn’t new and we’ve seen numerous examples successful augmented reality apps with images and sounds layered over what the user is experiencing in the real world to create interactivity and experiences like those seen in Minority Report or Iron Man. Augmented reality should not be confused with “Virtual Reality” which…

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Pre-Launch Marketing For Your App

Pre-Launch Marketing For Your App

If you haven’t yet released your app to the app store then there is still time to setup and run pre-launch marketing for your app (and it might even be worth delaying the release of your app for a few weeks) but it could be critical to your initial success. Because of the ranking factors…

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How are mobile apps revolutionizing small businesses?

How are mobile apps revolutionizing small businesses?

It has become imperative for businesses to have a mobile-compatible version of their business website. With growing usage of smartphones among potential customers, the app market stands as a lucrative market, which businesses are eyeing. A ConstantContact survey showed that mobile devices were used for business by more than 66% of small businesses. Today, small…

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Promoting Your App

Promoting Your App

Getting your app noticed on the app store is one of the biggest challenges in a crowded app marketplace. Here are some of the ways you can promote your app: App Reviews There are many other places outside of the major app markets where your app can get reviewed that can drive additional downloads, sales…

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Attracting More Users For Your App

Attracting More Users For Your App

With over a million applications in the market across all platforms, app publishers are finding it increasingly challenging to cut through the noise and get their apps discovered and noticed. When it comes down to it, the name of the game is downloads and to put it simply, more downloads = more money. As downloads…

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Mobile App Analytics

Analytics are the key to effective monetisation and provide valuable information about the behaviors and metrics associated with the users of your app. How long do they use the app, how many times do they use it, what is the user flow, what are people tapping on etc. Analytics software can give you deep insight…

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In-App Purchases To Monetise Your App

In-App Purchasing allows a user to purchase something inside the app without leaving – the entire transaction being instantly processed by Apple. There are a number of ways you can integrate In-App Purchasing into your app: Consumables – A one time service that must be purchased every time the user downloads it. Non-Consumables – A…

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In-App Advertising Networks

Ads, when implemented correctly, offer a lucrative way to drive revenue. One of the critical elements to success is ensuring that your ads match the needs of your users – this will give you the highest return. Here are some of the more popular ad services out there: AdMob – This is Google’s network for mobile although it…

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Effective App Store Monetisation

Monetisation is far more than the money you make selling your app on the app store. To start with, I am going to share one of the simplest things you can do to make money from your app even if you don’t think it is possible. Every app should have a “more” screen. Basically, a…

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The Mobile MLM Experiment! What’s With That?

Multi Level Marketing (MLM), we’ve all heard of companies like Amway, ACN, Herbalife, Nu Skin and others. Personally, I have always had an in-built immunity against MLM. I can still remember the first Amway meeting I went to back in around 1994. My golden rule has always been to never participate in any program that…

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Visit Marysville App – Tap Into The New Marysville

If you’re thinking of heading to this beautiful corner of Victoria and wondering what to see and do, there’s now a quick and easy way to tap into the very best the area has to offer. The App features 14 walks, reveals local secrets, shares seasonal highlights, special events, suggested itineraries and detailed guided audio…

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App Store Optimisation Tools

Recently, we talked about the basics of App Store Optimisation but if you are going to take your app store optimisation seriously and want to track your rankings and keyword performance across a variety of app stores and countries then you can consider using one of the great ASO tools that are out in the market. If you…

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Understanding App Store Optimisation (ASO)

Publishing your app in the app store is the chance to show the world what your app is about! Thousands of people have the opportunity to see your app each day and you need to show them why your app is worth downloading. How you optimise your app store download page, what screenshots you use,…

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