About Brad Davidson
Lessons learnt over last 20 years working across a variety of different industries provide Brad with a unique perspective on the mobile app industry.
A passion for technology was sparked by his first computer in 1985 and exposure to the BASIC programming language and followed up with formal training in system analysis and design in 1993. Brad has delivered many successful project for his clients over the years using both system and web based programming languages and he combines this experience with his love of technology and business to help mobile app creators explore their ideas.
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Weblance – Your Mobile App Freelance Marketplace
Weblance is the next evolution of the online freelance marketplace model for mobile app development. Weblance has tackled the issues of quality head on and implemented a best practice methodology that provides greater transparency, better communication and superior project management resulting in a more successful project and greater satisfaction. The team at Weblance are focused [...]
159% App Revenue Increase From Price Drops On The Apple App Store
Cutting the price of your app could increase revenue significantly according to a January 2013 publication by Distimo App Analytics. The report monitored 850 unique iPhone applications and 930 iPad applications throughout December, that had reached the Top 400 Overall on the iTunes app store. The average price change across these apps was between $1 [...]
Does Your Business Need A Mobile App?
Mobile apps present a unique opportunity to engage with your customers while they are on the move but it is important to decide whether or not you actually need a mobile app for your business and understand exactly how you are going to measure your return on investment. There are already many stories of businesses [...]
Developing Brand Apps To Promote Your Business
While it may not yet be evident to everyone, it is clear to those of us working in the mobile app industry that the mobile app is fast becoming the new website. The modern website has evolved from the “brochure-ware” sites that we saw in the early 1990′s containing nothing but static information to the [...]
The Effects of BYOD In The Workplace
Does BYOD present a genuine competitive advantage in the marketplace? Only time will truly tell, however there are already numerous reports of companies experiencing productivity increases and improvements to employee morale on the back of implementing a BYOD policy. The demand for BYOD in the workplace will only continue to grow and the recent holiday [...]
NFC vs QR Codes – The Battle For Consumer Engagement
Mobile payments are predicted to continue reaching record levels, year-on-year for the foreseeable future and the most successful brands will be those that are able to best engage with users on their mobile devices to drive sales. Until NFC enabled smartphones reached a critical mass, QR codes (or other 2D bar codes) were the most [...]
How BaaS Can Simplify Enterprise App Development
Backend-as-a-service (BaaS) companies can help enterprises to eliminate much of the complexity surrounding app development. While it is important for an enterprise to carefully weigh the options before deciding whether a BaaS solution is right for them however with the Bring Your Own Device (BYOD) movement continuing to pick up seam, BaaS appears to provide [...]
Samsung Mobile BYOD Index 2013
The Samsung Mobile BYOD Index is based on a survey of IT decision makers and employees from a range of mid-size and larger companies. The survey was conducted on behalf of Samsung by IDG in November 2012 and this report provides a fresh look at the drivers behind the Bring Your Own Device (BYOD) trend [...]
Looking Beyond The BYOD Phenomenon
The Bring Your Own Device (BYOD) revolution that is driving change within Enterprise IT departments is merely the tip of the iceberg of a greater trend in the consumerisation of IT that is happening today. As the Bring Your Own (BYO) revolution continues to expand, IT departments will shift their focus from simply managing back-end [...]
Understanding Enterprise App Stores
With the increased use of mobile devices in the workplace on the back of the Bring Your Own Device (BYOD) revolution businesses are now faced with the challenge of regulating the use of mobile apps and are finding that an Enterprise App Store can provide users with a consumer-oriented feel while ensuring secure app deployment [...]